IN A REMARKABLE celebration of history, HONOR unveiled a groundbreaking new AI photo upscaling feature on the HONOR Magic7 Pro, marking the 115th anniversary of the first game at Old Trafford, the iconic home ground of the English Premiership League outfit Manchester United.
This special occasion was made even more memorable with the restoration of iconic photographs from Manchester United's legendary stadium, fondly known as the "Theatre of Dreams."
The initiative was a collaboration with Qualcomm Technologies Inc, which sponsors the club, bringing together advanced technology to preserve and elevate the club’s storied past.
Since its opening in 1910, Old Trafford has witnessed countless unforgettable moments in football history, from legendary matches to remarkable victories.
Now, with the power of the HONOR Magic7 Pro, equipped with the Snapdragon® 8 Elite Mobile Platform, those moments are being revived in stunning clarity.
The AI photo upscaling technology, developed by HONOR, breathes new life into these historical images, transforming them into high-resolution, modern-day masterpieces.
The AI technology doesn’t just enhance photo quality; it restores aged and damaged images, eliminating scratches and increasing resolution to bring old memories into sharp focus.
More than 40 photographs from Old Trafford’s extensive archives were restored, turning faded relics into vibrant images ready for the 21st century. This transformation showcased not only the capabilities of HONOR's AI technology but also the ongoing commitment of Qualcomm Technologies to support unique fan experiences through its sponsorship of Manchester United.
Jason Leach, the club's historian, expressed his excitement about the project, noting that these restored photos offer fans a rare glimpse into the early days of Old Trafford. “These photographs are an invaluable contribution to celebrating Manchester United's history,” Leach said.
“The AI Upscale by HONOR is truly remarkable. It's like stepping back in time, allowing us to see these scenes with amazing clarity. Some details that were lost to time are now more visible, bringing the atmosphere of that first game in 1910 to life for modern fans. It's a fantastic way to celebrate 115 years of the Theatre of Dreams.”
Wei Luo, Chief Imaging Architect at HONOR, shared the excitement of this partnership.
"Old Trafford is a symbol of tradition and excellence, so we're thrilled that our AI technology, powered by Snapdragon 8 Elite, can play a role in preserving its legacy through Qualcomm Technologies’ sponsorship of the club," Luo said.
"The HONOR Magic7 Pro's AI Upscale isn't just about improving photos; it's about connecting people with magical moments from the past. We believe that AI can be a powerful tool for preserving cultural heritage, and this content is a perfect example of that potential."
Judd Heape, Vice President of Product Management at Qualcomm Technologies, also weighed in, emphasising the importance of this technology in bringing Manchester United's rich history.
"It's fantastic to see this technology bring Manchester United’s illustrious history to life," Heape commented. "Our advanced AI ISP enables powerful, AI-driven photography features that make it easy for users to capture and preserve life’s most memorable moments. Our collaborations with HONOR and Manchester United powerfully demonstrate how on-device generative AI features enable the camera systems on the HONOR Magic7 Pro to deliver ultra-clear portrait photography so Manchester United fans can enjoy these moments from anywhere in the world,” said Heape.
This celebration of Old Trafford’s 115-year legacy showcases the incredible potential of AI technology to not only enhance photos but to connect people with the past in ways never before possible. With HONOR’s Magic7 Pro, powered by the Snapdragon® 8 Elite Mobile Platform, the Theatre of Dreams has truly come alive once again.
For more information, please visit HONOR online at www.honor.com or email newsroom@honor.com
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