Global technology brand HONOR has emerged as the leading smartphone provider in South Africa for the fourth quarter of 2023, as per the latest data from research firm Counterpoint's Market Monitor service.

With an impressive 24% market share during this period, HONOR has established itself as the fastest-growing brand, solidifying its position as a key player in the market, outpacing its competitors.

The success can be attributed to the popularity of its HONOR 90 Lite and HONOR X6 models, which served as the primary drivers for the surge in shipment.

The research further highlights a significant 29% year-over-year (YoY) growth in smartphone shipments in South Africa for 2023, driven by robust shipments in the second half of the year and intensified competition among Chinese OEMs, alongside numerous promotional activities by major OEMs. Additionally, 5G shipments grew 31% YoY during this time, largely driven by HONOR.

These achievements coincide with HONOR's recent unveiling of its new AI-empowered all-scenario strategy, showcased through the global launch of the HONOR Magic6 Pro and the AI PC HONOR MagicBook Pro 16 at the Mobile World Congress (MWC) 2024 in Barcelona this past week.

During the event, the brand received a total of 45 awards from esteemed global media outlets such as Android Headlines, Android Police and Android Authority.

It is expected that HONOR will launch the highly anticipated HONOR Magic V2 and Magic6 Pro in South Africa soon.

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