Range Rover launches its first lifestyle capsule, The London Collection
In a bold move that bridges the worlds of automotive excellence and high fashion, Range Rover has unveiled its first-ever lifestyle capsule collection. Dubbed The Range Rover London Collection, this limited-edition eight-piece line is a masterclass in modernist design, blending the brand’s iconic British heritage with a fresh, contemporary edge.
Starring British supermodel and actress Adwoa Aboah, the campaign is a celebration of sophistication, versatility, and the vibrant spirit of London.
Shot against the striking backdrop of London’s Design District—a hub of architectural innovation—the campaign, directed by fashion Creative Director Marcos Fecchino, captures the essence of Range Rover’s design philosophy.
The collection itself is a harmonious fusion of classic tailoring, bold colors, and intricate details, all inspired by the brand’s storied design language.
A nod to heritage, a leap into modernity
At the heart of the collection lies a distinctive abstract print and the recurring Bodyside Motif, a subtle yet unmistakable reference to Range Rover’s sleek silhouette. This motif, paired with a vibrant colour palette inspired by modernist art, is meticulously quilted into the reversible jackets and adorns the luxurious silk scarves.
The jackets—Knightsbridge Promenade and Soho Chic—are a testament to craftsmanship. Each panel is hand-cut and placement-quilted by artisans in Italy and the UK, featuring bespoke zip pulls inspired by Range Rover’s iconic rotary dials. These dials, once a hallmark of the brand’s interiors, have evolved into the sleek digital Pivi Pro touchscreens of today—a perfect metaphor for the collection’s blend of tradition and innovation.
The scarves, crafted from 100% silk twill, are a celebration of colour and craftsmanship. The About Town and Chelsea Blossom designs are produced in limited quantities, with hand-rolled edges and high-graphic prints that exude elegance and modernity.
Adwoa Aboah, the face of the campaign, shared her enthusiasm for the project: “Shooting this campaign in my hometown for such an iconic brand was an incredible experience. I’ve worked with Range Rover for years, so launching their first lifestyle collection feels like a full-circle moment. The pieces are elevated yet playful—they make you feel confident and free. I’m especially drawn to the silk scarves; they add such effortless chic to any outfit.”
A celebration of craftsmanship
Kimberley Panton, Apparel Designer for Range Rover, emphasized the collection’s roots in British mid-century design. “We wanted to create something that reflects the vibrancy of London living while staying true to Range Rover’s modernist ethos. Under the guidance of Chief Creative Officer Gerry McGovern, we’ve crafted pieces that are bold, progressive, and undeniably luxurious.”
The collection also includes luxurious virgin wool cashmere blankets, woven on jacquard looms in Italy and finished with a hand-stitched edge. Available in London Nightfall and Cream Tea colourways, these blankets feature the signature Bodyside Motif, tying the entire collection together.
Completing the lineup is an aluminium sculpture of the iconic Range Rover, available in Sunset Gold and Tourmaline Brown. Crafted from a single piece of aluminium, it’s a striking tribute to the brand’s design legacy.
The essence of modern luxury
The Range Rover London Collection is more than just a fashion line—it’s a statement. It’s about celebrating the interplay of colour, form, and craftsmanship, while staying true to the brand’s vision of modern luxury. Whether it’s the meticulously quilted jackets, the bold silk scarves, or the hand-finished blankets, each piece is designed to evoke a sense of sophistication and confidence.
For those who appreciate the finer things in life, this collection is a must-have. It’s Range Rover, reimagined for the modern wardrobe.
The Range Rover London Collection will be available to purchase and for clients to sample the quality and craftmanship of each piece at select Range Rover Houses around the world.
Range Rover will continue to expand its product offering for clients globally, including previews at desirable locations and with plans for future lifestyle collections later this year.